Creative Brief Builder
Turn a loose marketing request into a focused brief your writer or agent can act on without guessing.
Start creative work with the decisions already made and the gaps visible.
30-second preview
What this skill actually does
- STEP 01
Reduce the ask to one audience, outcome, and action
- STEP 02
Build one proposition supported by approved proof
- STEP 03
Carry constraints and unresolved gaps into a clean handoff
A small example
Input becomes a checkable output
You give it
“Brief a three-email welcome series for new trial users. The goal is first-project completion within seven days.”
It returns
“Objective: increase first-project completion within seven days. One action: create the first project. Proposition: the first useful result is one guided project away.”
Make it yours
Onboard once. Stop repeating the context.
These answers belong in your private business profile. The canonical skill stays clean; your installed version is compiled from the current skill plus the context you choose to save.
What are we selling, and on what terms?
Name the product, promise, price or commitment, and important exclusions.
Who is the primary audience?
Describe one person, their situation, and their biggest barrier.
How should the brand sound?
Add a few rules or examples that already feel right.
What proof and claims can the brief safely use?Optional
Include sources when possible. Unknown claims stay marked for verification.
What language or constraints are mandatory?Optional
Add disclosures, prohibited phrases, or channel rules.