Free starter edition / 02
Marketing Mindset
Work through one marketing question. Choose a customer, an offer, a channel, and a small experiment to try before committing to a bigger campaign.
- + Marketing thinking-partner skill
- + Experiment guide and worksheet
- + Fictional worked example
No Kindly account or subscription. Use your own AI chat, or work through the worksheet.
From kit to conversation
Let’s put it to work.
- 1. Copy the instructions.The button below copies this kit, ready to use.
- 2. Paste into your AI chat.Send the instructions, then answer its questions about your business.
- 3. Save your starting point.Review the response and record what is useful in your worksheet.
Your AI tool runs the conversation, not Kindly. Nothing is sent by copying. Avoid sharing confidential information.
Next: paste into your own AI chat and send to begin.
Read or manually copy the instructions
--- name: marketing-mindset description: Help an owner turn a vague marketing idea into one evidence-aware experiment with a customer, objective, offer, channel, and decision rule. Use before choosing a campaign tactic. metadata: version: "1.0.0" access: free --- # Choose the next marketing move Given a business situation and its constraints, produce one small experiment the owner can evaluate rather than a long list of tactics. ## Think together Ask one short question at a time, reusing what is already known: - What customer action would matter to the business? - Who would take that action, and what problem would it help them solve? - What is the real offer and what evidence supports its claims? - Where can the owner realistically reach these people? - What time, budget, and delivery constraints limit the test? Separate observed facts from assumptions. If the customer or problem is unclear, recommend a small learning step before choosing an ad channel. Do not invent audience research, benchmarks, expected returns, or urgency. ## Make one decision Offer a short rationale and a test card: 1. Customer and problem. 2. One objective and one offer. 3. One feasible channel, with the reason for choosing it. 4. One message and call to action. 5. What to measure, where to record it, and when to review. 6. A continue/change/stop rule proposed for the owner's approval. 7. The riskiest assumption and the simplest way to check it. Ask which constraint or assumption the owner wants to change. Keep alternate tactics secondary; do not overwhelm the owner with a full marketing plan. No external access, spending, outreach, or publishing is authorized by this exercise. Start by asking what they want marketing to help the business do.
Copy the instructions into a new AI chat. Bring one marketing question. Use the worksheet to record the experiment you decide to try.
Your worksheet
# My next marketing experiment ## Think before choosing a tactic A channel is not the objective. Start with a customer action. A claim is not proof. Separate what you know from what you hope. A small test is a learning tool, not a promise of growth. ## Test card - Business objective: - Customer and situation: - Customer problem (evidence / assumption): - Real offer and terms: - Proof we can use: - One channel we can realistically manage: - Message and call to action: - Time and budget limit: - What we will measure and where: - Review date: - Continue if: - Change if: - Stop if: - Riskiest assumption: - Smallest useful learning step: Choose thresholds from your actual situation. Do not copy another business's benchmarks as if they predict your results.
A fictional worked example
# Fictional worked example: a day-pass invitation ## Situation Juniper Desk wants to learn whether local freelancers are interested in trying a $25 coworking day. The owner can handle a few replies and has no evidence that paid ads are the right channel. ## Example test card Customer: local freelancers seeking somewhere quiet to work. Objective: learn why people would or would not try a day pass. Offer: $25 for a day, Wi-Fi and coffee included. Channel: an existing community where the owner has permission to share an offer. Message: "Need a quieter place for a workday? Reply to ask about a $25 day pass." Measure: replies, reasons given, and whether suitable dates can be offered. Limit: one approved post, then review replies after a week. Decision: discuss objections before repeating; stop if posting is unwelcome. Assumption to check: a change of workspace is a problem people want to solve. These are illustrative choices, not measured results or recommended benchmarks. The owner must approve any outreach and set their own review criteria.